Tropicana

Contracted by Tropicana's agency to write sales brochure concept and copy for launch of new kids juice product. Project included positioning brochure and individual Sell Sheets for each SKU. Positioned launch and brochure as a new show opening with copy in the form of critics reviews.

Tropicana

Category expansion -- A top shelf performance for Bottom line excitement

Merchandising -- Perfect staging for a Chilling performance

Marketing support -- A great supporting cast

Brand new role -- But always a class act