Been there, Done that

Created and scripted virtual company corporate video for use in client's simulated online Leadership Training courses as well as website. Wrote website copy and over saw design and production.

Contracted by Fujifilm's agency to create positioning and copy for company's environmental Green Care initiative. Project included copy for overall corporate brochure and 5 individual departmental brochures.

Contracted by Fujifilm's agency to write trade publication mailed to over 25,000 retail distributors of Fujifilm products, covering company news about promotions, sponsorships, new technologies, products and community initiatives. Magazine averaged twenty five pages per issue and assignment lasted 10 years.

Contracted by Pabst's agency to write series of topics of interest for bottle labels, coasters and beer packaging to showcase rich history of the brand from the perspective of its original location in New York City.

Developed and produced VIP program for Pizza Hut Delivery customers to increase frequency of purchase. Research showed average usage was 2 times per month. Created and delivered a direct mail package that included a "VIP Passport" providing 3 coupons per month.

Identified branding and frequency of reach as primary marketing strategies needed to be deployed in highly competitive market. Created new company image, tag line, initiated online newsletter and overhauled website to give all marketing consistent message and look.

Conceived wrote and produced major customer event at Radio City Music Hall for agency's 1000 plus customer base. Managed committee, venue selection, event theme, entertainment, promotion, giveaways and catering.

Conceived and wrote trade print ad campaign for Fujifilm's agency to promote their Total Imaging Solution, including Digital Camera Cards, Digital Picture CD Archiving and In Home Online Photo Transfer.